Founded in Florence, GUM Gianni Chiarini design is appreciated all over the world for its style. With a renowned Italian craf tsmanship, Gianni Chiarini designs, manufactures and distributes highly desirable products using entirely gum.
The aim of this project was to create a new concept and new icons, something fresh that hadn’t been seen before.
Following this idea, Gianni Chiarini, the creative director, decided to balance mimimal and sober shapes with the most updated prints. The Italian based production allows to GUM designed by Gianni Chiarini to be responsive to the market new trends.

GUM Gianni Chiarini design has been immediately successful; most of the best concept stores and boutiques worldwide carries the collection. Innovative, funky, chic, grunge, trendy and funny the GUM designed by Gianni Chiarini handbags fullfill ever yone taste and expectation.

From season to season Gianni’s vision turned the GUM into a new accessor y, recognizable and full of personality. The brand has been promoted through Instagram, Facebook, Pinterest, Video and blogs.